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Cindhana, S.
- Consumers Perception and Preference Towards Smartphone
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Authors
Affiliations
1 Department of Management Studies, V.V. Vanniaperumal College for Women, IN
1 Department of Management Studies, V.V. Vanniaperumal College for Women, IN
Source
ICTACT Journal on Management Studies, Vol 4, No 3 (2018), Pagination: 788-792Abstract
Smartphone usage has proliferated in recent years. Nowadays people seem to become dependent towards Smartphone due to its convenience, great camera features, easy applications installations, and more importantly, it can do most of the computer functions on the go. In this technology and competitive era, this study aims to explore the key factors which motivate consumers to purchase and use Smart Phones. Further, the reason behind usage of smart phone is found and to identify the customer attitude towards smart phone and finally to know the customer’s satisfaction level towards smart phones. This study is more essential for Smartphone companies as their sales and profit will be depend upon on customer perception. Overall this study will facilitate the improvement of Smartphone industry in the view of customer perception and their attitude.Keywords
Smartphone, Consumer Perception, Marketing Strategy.
References
- Mohd Azam Osman, Abdullah Zawawi Talib, Zainal Abiding Samusi, Tan Shiang-Yen and Abdullah Sani Alwi, “Trend of Smartphone and its Usage Behavior in Malaysia”, International Journal on New Computer Architectures, Vol. 2, No. 1, pp. 275-286, 2012.
- Bishal Nagarkoti, “Factors Influencing Consumer Behavior of Smartphone User”, Master Thesis, Department of International Business, Arcada University of Applied Sciences, pp. 1-42, 2009.
- S.K. Kaushal and Rakesh Kumar, “Consumers Reaction Towards Smartphones-An Exploratory Study University of Lucknow”, BVIMSR’s Journal of Management Research, Vol. 7, No. 2, pp. 143-149, 2015.
- Y.J. Liao, “Consumer Behavior on Smartphone”, Master Thesis, Department of Business Administration, Waseda University, pp. 1-45, 2012.
- Amrit Mohan, “Consumer Behaviour towards Smartphone Industry in Indian Market”, Ph.D. Dissertation, Department of Business Management, Dublin Business School, pp. 1-85, 2014.
- Sudha Rani and Neeta Sharma, “Consumer Behavior towards Usage of Smartphone”, International Journal of Enhanced Research in Management and Computer Application, Vol. 3, No. 9, pp. 1-12, 2014.
- Surendra Malviya, Manminder Singh Saluja and Avijeet Singh Thakur, “A Study on the Factors Influencing Consumer’s Purchase Decision towards Smartphones in Indore”, International Journal of Advance Research in Computer Science and Management Studies, Vol. 1, No. 6, pp. 1-8, 2013.
- A Study on the Internet usage Pattern and Internet Addiction among the People
Abstract Views :189 |
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Authors
S. Cindhana
1,
A. Amalimary
1
Affiliations
1 Department of Business Administration, V.V. Vanniaperumal College for Women, IN
1 Department of Business Administration, V.V. Vanniaperumal College for Women, IN
Source
ICTACT Journal on Management Studies, Vol 4, No 3 (2018), Pagination: 814-817Abstract
In today’s world the internet usage among people has grown drastically and it had become more important for people to use internet in their daily life. With the increase in information and communication technology the people get addicted to internet for various reasons. The people in today’s world use internet for entertainment purpose, Social interaction and for learning purpose. So, the internet started to play a significant role in people’s life. Therefore, people use internet for multiple purpose and they are getting addicted to internet. Hence the objective of the study is to understand the usage pattern of internet among people with the growing technology and also know the level of internet addiction among people.Keywords
Internet, Usage, Internet Addiction, Students Internet Usage.References
- Maidul Islam and Umme Habiba, “Using Pattern of Internet and E-resources by the Students and Faculty Members”, American Journal of Educational Research, Vol. 3, No. 5, pp. 541-546, 2015.
- Mujgam Hacioglu Deniz and Seda Karakas Geyik, “An Empirical Research on General Internet Usage Patterns of Undergraduate Students”, Procedia-Social and Behavioral Sciences, Vol. 195, pp. 895-904, 2015.
- Rajesh Sharma and Dhivya Sharma, “Internet Addiction Pattern among High School Students of Jaipur City”, International Multispecialty Journal of Health, Vol. 2, No. 5. pp. 25-31, 2016.
- Jayaprakash, “Internet Use Pattern among the Faculties of D.M’s College, A Case Study”, Library Philosophy and Practice, pp. 1-17, 2017.
- Steve Jones, “The Internet Goes to College”, Available at: http://www.pewinternet.org/files/old-media/Files/Reports/2002/PIP_College_Report.pdf.pdf.
- Kudus Norliah, Sidek Safiah, Izharrudin Zakiah, Kamalrudin Massila, Abu Hassan Mahadi and Mohamed Shahrulanuar, “Internet Usage Pattern and Types of Internet Users among Malaysian University Students”, Journal of Engineering and Applied Sciences, Vol. 12, No. 6, pp. 1433-1439, 2017.
- D. Goel, A. Subramanyam and R.Kamath, “A Study on the Prevalence of Internet Addiction and Its Association with Psychopathology in Indian Adolescents”, Indian Journal of Psychiatry, Vol. 55, No. 2, pp. 140-143, 2013.